Goals and Conversions

Learn how to create goals and understand conversions.

What is a Goals or a Conversions?


Use goals to measure how often users complete specific actions. Goalsmeasure how well your site or app fulfills your target objectives.


Conversion is used to refer to the number of converted visits, which in turn corresponds to visits that have reached their goals, such as validated online registrations and confirmed purchases.

Set up a goals or conversions.

To create a goals or conversions, you can easily doing it by going to your main dashboard and scroll down at the bottom to arrive at this section as shown on the picture below:

Click on the button Create to add a new goal or conversion.

Follow the configuration wizard.

Pageview vs Custom Event


First of all, you need to understand the concept of a goal. A goal is something that you want to track that the already existing analytics are not tracking—anything from a button click, downloads, specific page view, like a thank-you page after a checkout...etc.


The pageview goal is the easiest to set up and the conversion of the goal will happen once a visitor reaches a certain specified page.

A good example would be when you have a 'thank you' page after the conversion happened (newsletter, purchase, form submission...etc) where the user will land on after.

Custom (Advanced):

Custom goals will require some extra code implemented to the tracked website, which is specified when you create a new goal from the dashboard.

A custom goal is mainly used for when you want to track a specific event that happens on your website, which can't be tracked with the pageview method.

Some examples of where custom goals will shine are:

  • Tracking clicks on external links

  • Tracking more advanced form submissions

  • Tracking clicks on specific parts of your pages

Here is what a javascript snippet would look like for goal tracking:


When this code will trigger inside of your page, the goal conversion will be triggered as well on our side.